Published
This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as "service providers").
Non-market research activities, such as direct marketing, are outside the scope of this document.
PUBLISHED
ISO 20252:2019
60.60
Standard published
Feb 11, 2019
Market, opinion and social research, including insights and data analytics — Vocabulary and service requirements
60.60 Standard published